Social Psychology

• "Social psychology is the study of ways in which thoughts, feelings, perceptions, motives & behavior are influenced by interaction and transactions between people".
• (Zimbardo & Gerig)
• 2. "Social psychology studies man as a social animal who interacts frequently, if not continually, with other humans and groups ranging from the family to the society".
• (New Comb)

Social psychology is the study of social behavior and mental processes, with an emphasis on how humans think about each other and how they relate to each other. Social psychologists are especially interested in how people react to social situations. They study such topics as the influence of others on an individual's behavior (e.g. conformity, persuasion), and the formation of beliefs, attitudes, and stereotypes about other people.
The study of group dynamics reveals information about the nature and potential optimization of leadership, communication, and other phenomena that emerge at least at the micro-social level. In recent years, many social psychologists have become increasingly interested in implicit measures, mediational models, and the interaction of both person and social variables in accounting for behavior.